Being the Boss

BOSS! (Rick Ross Channeled By Ben Horowitz)



You already know the term "Boss".You may also know Rick Ross as being synonymous with "Boss" as well, but you're probably asking "Who is Ben Horowitz?"




Well, if your aspiring boss you should know of the biggest bosses in any game being played. Ben Horowitz is the cofounder of Andreesen Horowitz one of the world's largest venture captal firms in Silicon Valley managing over $2.7 Billion in investment funds.

He is also the cofounder of the firm that invested $15M into a Hip Hop website called Rap Genius. What Hip Hop Boss do you know of that has recently invested $15M into the game?  

But Ben is not just a cat we think you ought to recognize in the Hip Hop game, he is a student of Hip Hop which is evident in his blog.

In one of his quotes he refers to Hip Hop artist Ricky Rozay in addressing office politics in an interview with CNET.

CNET: And why do you incorporate so much hip-hop into your blogging? Does it all really start with Eric B. & Rakim

The thing about hip-hop is that the hip-hop guys really do view themselves as entrepreneurs. They're not all good entrepreneurs like Jay Z  but they all think of themselves fundamentally, at a very basic level as an entrepreneur, and it comes through in the lyrics and music.

CNET: And you spin the lyrics into blunt management advice. 

It's the emotional part. How to run an organization intellectually is pretty trivial. But emotionally it's very complex and people play on your emotions all the time. If you're not aware of that and connected to it, and understanding how to manage the emotional conflicts, then you're going to have a very dysfunctional organization and people are always going to feel like management lies and is full of shit. 
But it's generally not because managers are bad people but because they're dodging the emotional challenge, and the rappers are only talking about the emotional challenge - the emotion of competition, the emotion of someone doing something you didn't like and that sort of thing.
Like about how to minimize politics in your company. I can go through an analysis with somebody and and say, 'Well, if somebody comes in and says this, then if you react like this, then that's going to happen and so forth." But Rick Ross says it better in Hustlin' : 'Who the f*** you think you f***kin' with? I'm the f***ing boss.'
And that's how you have to feel about it to actually do it. Because you've got to say to your employees, 'Don't f***ing ask me that question because you know if I answer it you're going to use it to undermine your peers and I'm not having it. But this is how it works. People find it jarring. I get, 'Good God, Ben, I can't believe you put that quote in there?' But I feel it's good -- it's good cultural and life lessons.



One of the leaders in Venture Capital funding uses lessons taught through Hip Hop to shape corporate culture. The same VC investing in the companies that will change the future of the game.

Now, that's Hip Hop.
Keep it hustle!



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