Welcome to the The Flow Online Urban Magazine.

We are YOU, the urban Hip-Hop culture that spends $300 billion annually.Why is that important?  It is important because social classification and power in this country rests on financial fortitude.

YOU have that power.

YOU are on the cutting edge of world events, technology, business, politics, and entertainment.

YOU are not just Black or White, Latino or Asian..

YOU transend race, gender, religion and economic status.

YOU are in the cubicles, at the warehouse, in the boardrooms, at home, in your offices and in the dormitories.

YOU hate being the last to know.

YOU thrive on being the first.

YOU will change the world because your world is always changing.

The Flow will be there.

The Flow is an international publication with subscribers and distribution throughout the U.S., Europe, Asia and the UK.

To promote the arts of music, theater, cinema, comedy and dance influenced by Hip Hop and Urban Lifestyle by delivering electronic urban entertainment news and lifestyle products to urban and/or Hip Hop consumers around the world, while providing advertisers and sponsors a precise measurable advertising channel.

The Flow Online began as a joint venture between Hooks Creativ and Ster Crazy Productions. Roger Hooks, owner of Hooks Creativ,  is a creative director and marketing executive with an expertise in social marketing and Internet environments development. Matthew Shack, owner of Ster Crazy Productions, is a music producer and entertainment promoter.

Roger Hooks heads the web strategy and development, strategic planning,  business management, and investory relations, while Mathew Shack heads the content development video production and promotion. While they both share in business development and strategic partner development. Mr. Hooks produces most creative development, insight into pursuing growth, appeal, and revenue. Matthew Shack also provides insight into the social nuances of Hip Hop culture, as well as contributes several years of raw music production material to build the sound track library of the Flow.  He also contributes his depth in resource to provide high profile interviews, such as Roy Jones, Ja Rule. Ashonti, Chris Tucker and Cedric the Entertainer.

The Flow Online was founded by Roger Hooks, Jr and Matthew Shack, Jr. The Flow Online was named by Matthew Shack as it related to the ability of a Hip Hop rapper to deliver rythmic lyrical rhetoric on demand as well as the movement of activity with the Hip Hop culture.

The Flow Online Magazine came into existence as a solution to a problem. Matthew Shack, a local night club promoter, found a niche by providing services to other promoters by using his extensive email list of night club patrons to promote other promoters events. He created a modest revenue offering these services. He soon attracted advertisers, however, that proved to be unsuccessful. What he found was although, the patrons on his list were happy to receive the latest news about the hottest parties of the week, they were not so keen in receiving an unsolicited carpet cleaning or insurance advertisment. Matthew Shack presented the problem to Roger Hooks who then suggested sending out the entertainment news along with the advertisement. From there the concept grew. After several weeks of development and months of trouble shooting the challenges of popular email providers, The Flow Online email magazine was born. Although, the Flow was never intended to be a serious business, the focus expanded to news that would appeal to a national audience in an attempt to attract national advertisers. This required the focus on national urban and Hip Hop entertainment figures to bring notoriety and credibility to the publication.

The Flow's email list started with the list of 6,000 Hip Hop entertainment enthusiasts provided by Matthew Shack. The Flow Online Magazine grew from 6,000 unsolicited subscribers to 120,000 in less than 8 months.

The next phase of the Flow began development in 2003. We began production in the Flow TV. This show would provide an additional attraction to the website, providing a compelling Hip Hop show for urban a Hip Hop enthusiast every world wide. In April of 2005 the first episode was completed and May 1st, The Flow Online 2.0 was launched.